70 Years of Love, FE HAPPY GO
In 2019, Far Eastern Group celebrated its 70th year in Taiwan. The parent company, FENC, and its affiliates arranged a series of non-profit and charitable campaigns, celebrating this milestone with “common good”. By contributing to the common good, we embody the ultimate corporate value.
FENC dedicates efforts and resources into FENC Classic Marathon for 11 consecutive years. The Company is inspired by this health-conscious event and extends the concept into the campaign, “7,000 Steps a Day”. The campaign invites people of all ages to walk towards better health. When the event concludes, the accumulative steps taken by participants across Taiwan are converted into donations for charitable causes and educational resources. Donations are made to Junyi Academy and New Taipei City Government.
Campaign Detail
● Date: October 1st – 31st, 2019
● Daily Goal: 7,000 steps a day
● Daily Reward:
- HAPPY GO point
- One chance to enter the drawing for NT$1,000 gift certificate from Far Eastern Department Store
- One chance to enter the drawing for the grand prize
Campaign Outcome
Campaign Feature
● Simplified Participation
Participants may record the 7,000-step challenge they complete each day through the mobile app, which is very user-friendly, free of any hurdles.
● Nationwide Participation
Appealing through celebrity spokesperson, social media, newspaper coverage and advertising in public transit, the campaign encourages the entire nation to exercise.
● Connecting Health and Education
The total number of steps taken by participants are converted into donations for educational institutions and non-profit organizations that focus on technology, digital development and helping remote villages. By pooling the good will around the nation and provide educational assistance, we include the remote villages as an integral part of the society, creating a circle of love.
Co-sponsorship by Affiliates of Far Eastern Group
1.Encourage employees to exercise through internal competition.
2.Generate eager participation with corporate resources.
● Junyi Academy:
Junyi Academy focuses on eliminating gaps between urban and rural education through the use of digital technology, giving each child the opportunity to become a lifelong learner.
Since its inception 7 years ago, Junyi Academy has offered over 14,000 free online educational videos that correspond to the national school curriculum covering grades 1 through 12. The videos are updated consistently in accordance with the national curriculum. In addition, the platform offers 61,000 online exams that correspond to the educational videos and Comprehensive Assessment Program for Junior High School Students. Currently, the platform serves over 2.52 million users.
The campaign donated NT$2 million to Junyi Academy to help the organization upgrade and optimize its educational platform.
● Education Department, New Taipei City Government:
The Education Dpartment have the only organization in Taiwan that issues teacher’s certificate for technology-based learning assistance. The certification aims to implement the concept of smart city and allows teachers to tap into rich teaching and learning resources on the platform to help students self-learn and alleviate the pressure of class preparation.
When the campaign concluded, FENC donated 300 tablet computers to Education Department, New Taipei City Government as a teaching tool for training on digital learning. Incorporating digital technology may enhance efficiency in both teaching and learning for teachers and students. It may also fulfill differentiated instruction and help students
Reflections
Jien-Wu Lee, resident of Taoyuan City
When I found out about "70 Years of Love, FE HAPPY GO", a campaign that benefits common good and public health by encouraging participants to walk 7,000 steps every day, I found it to be quite meaningful. Without any hesitation, I downloaded the app immediately! I used to just eat dinner and watch TV after work, sitting there and doing nothing! Now, I would put on to sportswear and sneakers. Taking my wife’s hand in mine, we walk along the sidewalks in the community and try to reach 7,000 steps. It took some getting-used-to in the first couple days. However, as time goes on, I start to grow fond of walking. I would take different routes each day. Besides being able to walk, I am also getting to know my community, and gradually, I fall in love with walking! After participating in this program, my life started to change. I often choose walking instead of taking the elevator, which helps protect the environment by conserving energy. After a while, I could feel my legs getting stronger, and I am healthier! It is extremely meaningful for a corporation to plan for this campaign, which provides assistance to those in need and gives back to society. The campaign should be widely publicized. Beyond the pursuit of business goals, more corporate power and resources can be applied toward helping the underprivileged in the society so that as the corporation grows, our society also grows stronger.
Campaign
HAPPY GO App –
Getting the best of both worlds – walk, draw and donate.
Walk for common good.
Far Eastern Group promotes education in Taiwan, converting steps into nutrients for Taiwanese education.
Celebrities and influencers are crazy about "7,000 steps a day", taking on the challenge for children's education and common good.
Welcome to 70 Years of Love,
FE HAPPY GO! Walk 7,000 steps and upload your results for a chance to win prizes!
