The College of Management of National Taiwan University invited FENC to participate in the ESG Practice and Management Consulting program, and two senior executives served as the instructors for one of the student groups. The program aims to guide students to explore ways of building an employer brand in line with the values of the younger generation from an ESG perspective. Targeting the cohort between ages 20 and 30, the program encourages students to seek insights into the priorities for Generation Z when it comes to job searching, and it integrates interviews, field studies and guidance from professional experts to help students develop a three-year sustainable employer branding proposal.

The students approached the proposal from the perspectives of both the employer and the job seeker and promoted FENC’s sustainable human resource policies through competitions, recruitment programs and career development. They also targeted recruitment platforms that share similar philosophies to increase the exposure of FENC along with its job offerings through diversified means.

The student group provided a series of creative and viable solutions for FENC to enhance its image as a sustainable employer brand. During the final competition, the group was awarded the first place.