Protecting Ocean Habitat and Turning Waste to Valuables
FENC combines its unrivaled polymerization technology with recycling and reuse, turning PET bottles from ocean waste into eco-friendly yarn. The Company is currently the only supplier of this eco-friendly yarn with which adidas and Parley for the Oceans collaborate. The product was introduced to the market in 2016 and very well received. adidas produced 17 million pairs of footwear with plastic ocean waste during 2017-2019. It is anticipated that 15-20 million pairs will be produced in 2020.
As of 2019, this project had helped reduce 2,810 metric tons of plastic ocean waste. The year 2018 brought another 1,600 metric tons in reduction. Through circular economy, this project successfully created buzz and raised awareness among the public on protecting marine habitat. Applications include running shoes, sports jersey and apparel made of waterproof and breathable membrane. Mass production and shipment of the waterproof and breathable membrane began in 2018, and the product had been recognized as Top 10 in ISPO Munich 2019.