Establishing Innovation Direct to Market
The world is evolving at a record speed. In order to expand business territories, companies are in a race to innovate in order to appeal to the ultimate consumers. To identify the needs of our brand customers with precision, FENC established Innovation Direct to Market (IDM) in June, 2019.The core values of IDM are Speed, Smart, Scale, Sustainability and Innovation. By integrating internal resources, IDM established 7 major technological platforms in mid- and downstream industries spanning from polyester to apparel, including polyester and PU polymerization; polyester and nylon polyblend; modification and synthesis for dyes; new processing technology for spun yarn; textile analysis and design; textile coating and laminating; design and synthesis of processing agent.
IDM provides services to 16 FENC plants in Taiwan, China, Vietnam and Japan. With 6 sets of testing facilities, IDM is ready for intensive meetings with any major brands at any time, providing advanced R&D on the latest products and accelerating commercialization. The goal is to be the customers’ world-class partner ready with solutions.
Since its inception, IDM has been managing customer relations and satisfying customer needs with remarkable results. With over 30 collaborations with famous sports brands such as Nike and adidas, IDM has brought in over NT$100 million in revenue. We will continue with the partnership, delivering products that conserve water; promote recycling and reuse; employ toxin-free solvents; lower post-production processing; incorporate environmental products such as biomass materials. We will be the pioneer in green textile technology.