FENC has a long established presence in international sporting goods market, including annual participation in ISPO Munich, the largest trade fair for sports business in the world. ISPO Munich was founded in 1970 with top companies in the industry attending the event. ISPO Munich 2019 was held from February 3rd to 6th with over 2,900 vendors and over 80,000 participants in attendance, with 343 of them visited FENC’s booth this year.

Each year at ISPO TEXTRENDS, innovative products from around the world are rated by a professional jury. ISPO TEXTRENDS is a highly influential indicator of developing trends in the sporting goods industry. In 2019, FENC won the highest honor, ISPO Brandnew Winner, for one of its products. Two of FENC’s products were placed among TOP 10, and 4 among Selection.

The title of 2019 ISPO Brandnew Winner went to the innovative proposal, diPulse®. This proposal helps athletes increase training intensity while monitoring biometric signs to provide coaching tips on poses and body movements, which prevent fatigue and sports injuries. The information is synchronized to the cloud platform through an app to help trainees effectively achieve training goals.

By promoting company products at international trade shows, FENC can reach out to customers directly and establish its brand image internationally.