In 2025, on the eve of the Lunar New Year, FEPV organized a zero-dollar market with the Red Cross and Bàu Bàng District Police in Vietnam. In the spirit of sharing and an effort to enhance community connection, the event encouraged the needful to come and receive; the affluent to come and donate with a primary focus on disadvantaged local residents and the visually impaired. The market offered daily necessities such as rice, instant noodles, cooking oil, fish sauce, salt, sugar and MSG. Though without monetary value, the love and care these goods represent were priceless. One participating employee commented, “I feel immensely proud that my company organized such a meaningful community event, where we can take part and share decent humanistic values. While those who received the supply expressed their gratitude in a matter of seconds, I will remember how my heart was touched forever.” This purposeful campaign helped many employees value and identify with their workplace while adding to a sense of belonging and cohesion.